Noldus Information Technology BV

Website designers and product manufacturers increasingly realize that the success of their products depends on user emotions. Performance, quality and usability are not enough; the user has to like the product. Noldus Information Technology can test your product prototypes and evaluate the user experience. Our Experience Lab is equipped for a wide range of studies in psychology, consumer behavior, usability and human-computer interaction. It is designed for observations in an office, meeting room, or living room setting. The lab has several rooms with set-ups that can be converted depending on your needs, allowing it to be used in a wide range of applications and for the evaluation of a variety of services.

Observation room
The participant or user room is equipped with a computer, phone, desk, and chairs and is perfect for testing the usability of hardware, software, websites, and documentation. It can easily be modified to create a setting for observing other phenomena such as interviews, focus group sessions, or parent-child interaction. Features:
- High-quality recording of the sessions is guaranteed by professional audio and video equipment, including ceiling mounted dome cameras. All cameras can be controlled remotely from the observation room so you can zoom in on a topic of interest.
- High-resolution digital screen capture.
- Select different recording methods: split screen, Picture-in-Picture, Picture-by-Picture, or multiple videos.
- Study data from multiple sources including physiological data, eye tracking, user-system interaction, facial expressions, etc.
- All cables and accessories included.

Control room
Behind a one-way mirror, up to six observers can comfortably watch the session, both live as well as on computer and video monitors. The test leader can communicate with the test participant (s) via microphones and speakers. Loggers can use The Observer XT, our software package for collection and analysis of observational data. With The Observer XT you can also create highlight clips for presenting results to clients and colleagues.

Second observation or conference room
There is a spacious conference room for studying larger groups. Here you will find all video equipment necessary to observe and record meetings with up to 24 participants. Alternatively, this room can be used if a larger number of people wish to observe sessions in the standard participant room. In Leesburg, Virginia (USA) we also have an Experience Lab. This is ideal if you want to include participants from North America and make sure that the same tools, set-ups, and data formats are used in your research.

Additional tools and services
Depending on your needs, we can offer extra tools and services with our labs:
- Portable labs
- Multimodal data integration
- Eye tracker
- Mobile Device Camera
- Pocket Observer
- uLog for automatic logging of mouse clicks, keystrokes, etc.
- uASQ for automatic online questionnaires
- FaceReader for emotion analysis
- Technical assistance
- Consulting services
- Training

Practical information
- Other peripherals such as additional microphones, special cameras, or programmable keyboards are available upon request.
- CDs/DVDs for archiving your video images are included. Most common video formats are supported.
- All participant and observation rooms have direct internet access via our Gigabit network.
- Beverages are provided free of charge and additional catering is available upon request.
- Wageningen is located in the center of The Netherlands. Ample free parking is available. The lab is also served by public transport.

Noldus Information Technology is a Microsoft Gold Certified Partner.