Web Symposia: Value Creation in Diagnostics
While many companies are familiar with the steps for moving a product from concept to commercialization, they do not understand what is required to generate investor or partner interest. Knowing up-front what value a company's product will bring and how to express that value to key stakeholders, partners and investors are critical success factors in today's competitive clinical diagnostics market. A systematic process for assessing and articulating product value will be described in detail based on practical experience and industry examples.
Therefore Chi offers a new web symposia:
Value Creation in Diagnostics
Thursday, February 3, 2011
11:30 am - 1:30 pm EST
Instructor
Richard M. Thayer, MBA, Principal, Halteres Associates LLC; Co-Founder and CEO, Catalysis Foundation for Health
Learning Objectives
- Understanding what is valuable to those who invest in or partner with diagnostics companies
- Understanding key steps and drivers in diagnostics value creation
- Understanding what factors must be evaluated and analyzed when
- deciding where to focus the organization's resources for maximum value creation
- Understanding what does not work: telling your story in a compelling manner to attract investor or partner interest
Who Should Attend
- Research and Development Directors
- Business Development Professionals
- Sales and Marketing Executives
- CEOs
- CSOs
Additional information and registration: http://www.healthtech.com/zmdx
